Marketing
Google’s Advice on How to Hire an SEO
Direct from the horse’s mouth. Google: My strongest advice is to corroborate [the SEO’s] recommendation with a documented statement from Google… with a description of the issue that needs to be improved to help ranking and the approach they prescribe to approach this task published February 14, 2017.
Read MoreStop Blowing Off 60% of Your Law Firm’s Prospects
If you’re an attorney and you’re not thinking mobile-first, you need to change your mindset. Otherwise you’re ignoring up to 60% of your potential clients.
Read MoreAre Law Firms Interchangeable?
Ok, that’s a trick question. The answer is that it doesn’t matter. It doesn’t matter because whether it’s true or not, your client thinks it’s true. So it’s your job to change their minds. The idea for this post came from an awesome webinar I attended the other day given by Joshua Lenon at Clio which discussed a…
Read MoreHow Law Firms Can Increase Their Visibility in Local Search Results
In this post, we’ll address the first step of how you go about ranking higher in local search results. The foundation of improving your local SEO is to get your Name, Address and Phone number (NAP) listed correctly across multiple directories on the internet, as this consistency is the foundation of a relevant local search result.
Read MoreWhat is local SEO & Why Lawyers Need to Know
In working with attorneys the past several years, I learned that many don’t have a firm grasp on what SEO actually is and how it works. Some don’t even know what SEO stands for or why it’s important. Most lawyers I know just want to practice law and don’t like having to think about marketing,…
Read MoreShould I Use WordPress for my Law Firm Website?
Short answer: Yes. Long answer: I consider there to be two main types of websites for attorneys. One is for lawyers that don’t need or want to attract clients online, and just want to offer a professional face to the world (like a business card). The other, more common type, is for attorneys who want to…
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